The Central Zionist Archives holds a rich and diverse collection of posters and handbills from the period of the Yishuv and the early years of the State of Israel. The posters and handbills were displayed on bulletin boards around the cities, and that way messages and information were transferred to the wider public. The posters and handbills were used to address a wide array of subjects: Zionism, settlements, security, art, theater, health and more.
Spring is here and all Israel is blooming. Towards Passover, we collected posters whose main subject is flowers. Many of the posters advertise the project of Keren Hayesod (United Israel Appeal), "A Flower from Israel" held in the 1950's and 1960's. The Keren Hayesod Department of Education came up with a new idea for Israel's Independence Day in 1951: children from Israel would send dried flowers from Israel to children all over the world. The aim was to strengthen ties between Israel and the Diaspora. The children in Israel were enthusiastic about the project, and sent postcards and flowers that they themselves had dried every year. The project became a big success and led to a great interest in the flowers of Israel. After the Six-Day War there was a decline in the participation in the project.