During the British Mandate, the citrus industry continued to grow. In 1938 orange export stood for 84% of all local export. 110,000 of the 500,000 Jews of Palestine worked in the industry.
With the entrance of new competitors into the citrus market, such as Spain, and following the adoption of other industries in Israel, Israeli oranges lost their prominence in the market. But as is often the case with fields that lose their position in the physical world, their position in the symbolic world rose. The growing of the "Golden Orange" became the symbol of the flourishing of the "new Jew" in Palestine, sturdy and suntanned as he was from working the land, and the orange groves became engraved in the communal memory, as the landscapes of childhood, before concrete monsters ruled the earth.